Dealer Audit

To improve dealer process quality, ensure consistent brand experience, track non-compliances effectively, and enhance customer quality metrics such as NPS & CSI across the retail network.

This directly strengthens operations quality management and elevates dealership performance across regions.

Problem Context:

Automotive OEMs depend on their dealer networks to deliver exceptional sales and service experiences. However, traditional dealer audit and dealership audit processes remain paper-heavy and inconsistent.

Auditors and field teams rely on manual checklists, scattered evidence, irregular follow-ups, and mismatched scoring systems — making it difficult to maintain network-wide quality.

Without a unified quality management system software, OEMs cannot generate reliable manufacturing quality analytics, ensure customer quality, or drive consistent operational outcomes across dealerships. This leads to unpredictable customer experiences, inconsistent retail standards, and declining brand trust.

Challenges:
Operational Challenges :
  • Paper/excel heavy audits slowing down field teams
  • Mismatched scoring across dealers leading to audit bias
  • Extensive manual data entry & validation
  • Lengthy, repetitive report creation after each audit
  • Scattered evidence from dealer stakeholders across emails/WhatsApp
Dealer Performance & Brand Risks
  • Inconsistent brand experience across outlets
  • Decline in repeat purchase at local dealerships
  • Diminishing local market reputation of dealers
  • Below-par competitiveness in the region
  • Decreased NPS & CSI due to poor sales/service experience
  • These risks expose weaknesses in process quality, operations quality management,and overall customer quality across the dealer network.

Business Impact
When dealer audits are inconsistent and disconnected:
  • Customer experience varies significantly across dealerships
  • NPS, CSI, and post-sales satisfaction drop
  • Dealers lose credibility and local market share
  • Brand perception weakens, impacting national retail reputation
  • Audit decisions become subjective, not data-driven
  • OEMs cannot enforce operational standards or track improvements
  • Corrective actions are delayed due to poor CAPA management
  • Ultimately, the OEM faces higher churn reduced loyalty, and declining dealership competitiveness.

Solution Implementation — A Real Organisational Story

A leading automotive OEM discovered that despite strong product quality, customer feedback varied drastically across regions. Their audit teams were burdened with manual documentation, mismatched scoring formats, and slow CAPA management. Dealers, too, struggled with unclear expectations and scattered audit follow-ups.

AuditVista was brought in to establish consistency, accountability, and a measurable improvement in customer quality and dealership experience.

The OEM first digitised all dealer audit checklists—Sales, Service, Workshop, Parts, PDI—ensuring every outlet was evaluated using the same dealership audit criteria.

This immediately addressed:

  • Mismatched scoring
  • Audit subjectivity
  • Region-wise bias

Consistent quality audits allowed leadership to compare outlets fairly and identify true performance gaps.

After quick onboarding, auditors now used mobile devices to:

  • Capture photos/videos with timestamps
  • Annotate defects in real time
  • Eliminate manual data entry

Audits became structured, fast, and aligned with best practices

AuditVista centralised all dealer evidence:

  • Sales processes & Service job cards
  • Workshop compliance & Parts storage
  • Customer handling

Every NC automatically generated a corrective action plan, creating a predictable CAPA management workflow. Dealers received clear expectations, deadlines, and accountability.

This removed all ambiguity and significantly reduced follow-up effort.

Earlier, auditors spent hours or days building reports. Now, AuditVista auto-generates:

  • Dealer scorecards
  • Outlet-wise comparisons
  • Trend charts
  • CSI/NPS impact views
  • Audit summaries with evidence

This replaced lengthy manual reporting with instant insights — improving response time and leadership visibility.

With dashboards powered by manufacturing quality analytics and dealer performance data, leaders can see:

  • Outlet-wise performance
  • Region-wise variation
  • Recurring non-compliances
  • Customer-impacting issues
  • NPS & CSI correlations
  • Brand consistency health

This helped national & regional heads move from reactive reviews to proactive operations quality management.

Within months, the organisation saw:

  • Improved dealer competitiveness
  • Consistent process delivery across outlets
  • Clearer brand experience for customers
  • Faster NC closures due to structured CAPA management
  • Uplift in CSI & NPS
  • Stronger marketplace reputation

AuditVista didn’t just digitise dealer audit services;
it elevated the brand experience across the entire automotive retail network.

Digitise your dealer audits and strengthen brand consistency
across your entire sales & service network. Digitise safety and
maintenance audits to prevent risks before they become incidents.

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